Even if you’ve shot to a well-planned script or gotten the exact answers to interview questions you wanted, things often change and get better in the edit suite. This is where the pace and the tone are often defined for the final show. It’s an exciting phase that leads to many creative opportunities around style, structure, composition, music and more . It’s where you start to feel what the audience will feel. We develop graphics and animation separately from the cut and then composite them as one of the last steps to be sure the scene will not be changed or deleted. Finally, color correction is the process of matching shots with each other in both color balance and contrast. Color correction can also be an opportunity to “brand” your video so that it works visually with your other marketing materials.